About A1 Slovenija

Lovro Peterlin

Senior Sales and Customer Services Director - Managing Director A1 Slovenija


Lovro Peterlin joined A1 Slovenija as Senior Sales and Customer Service Director in 2017. In June 2018, he took over also the Managing director position. Before coming to A1 Slovenija, Peterlin has been the CEO of Linea Directa since 2007, a sister company of Studio Moderna that provides call center, sales and purchase experience management in 19 Central and Eastern European markets for more than 350 business partners. With a wealth of international experience, and several years of practice in the development of new business opportunities and direct management of staff mainly made up of the Y-gen, he has shared his know-how also with numerous entrepreneurs and has consulted international businesses on sales, marketing, and establishing and managing effective sales teams.

Peterlin also has experience from working abroad, as he worked as a strategic marketing consultant in Italy and China, and is currently the president of the Section of Young Managers of Slovenia and one of the few Europeans to be a member of the prestigious jury for selecting the international award in direct marketing and sales, the ECHO Awards.